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Workplace innovation is a much‐described subject. Workplace innovation is usually introduced to increase flexibility. Workplace knowledge is, most of the time, institutionalised in formal tools. These tools compete with creativity of employers, employees and professionals. This paper describes...
Persistent link: https://www.econbiz.de/10014851724
roles of “rationality,” “intuition” and “political behavior” in five recent and critical strategic decisions have been …
Persistent link: https://www.econbiz.de/10014729793
While “category killers” have been a major retailing force in many product categories for nearly a generation, only recently has the concept extended to the retail used‐car market. Discusses several aspects of these “super automotive category killers (SACKs),” including why they...
Persistent link: https://www.econbiz.de/10014849165
States there is a huge gap between recognizing there are potential profits in IP, and then realizing that potential, because the value potential for IP is not a new idea – consultants and analysts have been pounding on that message for decades. Stresses three phrases within, discipline,...
Persistent link: https://www.econbiz.de/10014844948
international and, in particular, to determine how to build the brand strategy on entering emerging markets through acquisitions …. The research focused on the brand strategy for the specific case of the Lavazza Company by using a qualitative approach … could offer the Italian company; to follow the strategy used by the Italian Company in order to manage the period of …
Persistent link: https://www.econbiz.de/10014845365
Purpose This paper aims to provide an inside view and analysis of corporate eco-efficiency/sustainability strategy …-to-face interviews (26) of Henkel senior management familiar with the company’s “Factor 3” strategy. Findings This research identifies … certain challenges to corporate sustainability strategy including consumer use of products and how best to measure ecological …
Persistent link: https://www.econbiz.de/10014847062
Purpose This research aims to examine the fundamental elements regarding Paris Saint-Germain (PSG) marketing strategy … because of their direct involvement in the PSG’s global marketing strategy. Data collection was conducted with the aid of … entered a new era and has set in motion a strategy to compete with the biggest sports brands in the world. The results of this …
Persistent link: https://www.econbiz.de/10014847070
rivals who follow only one or the other strategy through isolated silos. During the innovation process this pragmatic … leaders to be better prepared for shaping their organization's innovation strategy. The case example provides insights into …
Persistent link: https://www.econbiz.de/10014847099
Purpose The case aims around transition and threats to survival in a brick kiln family business. Second, it stimulates an understanding on the need toward collective decision making by the family during the maturity stage of the family business. The purpose of this paper besides addressing...
Persistent link: https://www.econbiz.de/10014864991
align values, vision, strategy, investment and governance to make both family and business activities more professional and …
Persistent link: https://www.econbiz.de/10014859495