Punjaisri, Khanyapuss; Wilson, Alan; Evanschitzky, Heiner - In: Journal of Service Management 20 (2009) 5, pp. 561-579
Purpose – The purpose of this paper is to understand the internal branding process from the perspective of service providers in Thailand. It will reveal the key internal branding mechanisms and empirically assess the relationship between internal branding and employees' brand attitudes and...