Johnson, Maureen; Allen, Bill - In: International Journal of Retail & Distribution Management 22 (1994) 7, pp. 3-9
market leader. With the limited potential for further growth in the UK, Adams was looking to Spain as a new market …. The aims of this research were to provide Adams with an understanding of the childrenswear market in Spain and to gain an … background to the Adams launch into Spain, and covers in some detail the approach to the research and methodology. …