Webster, M.; Beach, R.; Fouweather, I. - In: Supply Chain Management: An International Journal 11 (2006) 4, pp. 353-362
Purpose – This paper sets out to discuss the development of an e‐business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods), which is characterised by powerful retailers, tier‐1 suppliers of...