Chronicles the launch of a new e‐commerce business. Reviews the implications and considerations of such a venture and documents the critical lessons learned. Concludes that the Internet provides an effective place for the development of a new business.

Purpose – The purpose of this paper is to take a critical look at a recent e‐business initiative (eCRM) undertaken by a global technology solutions organization. After significant time and money invested in the initiative the project was cancelled. This paper will identify factors that the...

Purpose – To provide a case study in the implementation of mobile technologies in an operations management environment, and viewed through a model for technology acceptance. Design/methodology/approach – This is an assessment of the technology acceptance model (TAM) through action research,...

Purpose – The research documented in this paper aims to explore e‐business uses in small and medium‐sized tourism enterprises compared with their larger counterparts. Design/methodology/approach – Five case studies were conducted with Thai tourism SMEs to investigate their technology...

Purpose – The motivation for this paper arises from the evolution of the e‐commerce which has provided new means for retailers to serve customers. Pure e‐tailers and clicks‐and‐mortars are two business models of this new paradigm. It aims to study the particularities of pure e‐tailer...

Purpose – The purpose of this paper is to show how QFD can be used as part of a structured planning and analysis framework for micro‐sized enterprises to build‐up their e‐business capabilities. Design/methodology/approach – This case study has been produced using a new framework which...

Purpose – The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy. Design/methodology/approach – A case study is used to illustrate, how a small book retailer became...

Can operations management impact significantly the profitability of consumer‐based businesses on the Internet (called B2C)? During the past two years, Internet retailers have not provided satisfactory financial results. Whereas, leading in‐store retailers have been profitable using...

Purpose – This paper seeks to analyse and propose how e‐business can be coupled with different logistics strategies to achieve customized logistics sustainability (CLS). Design/methodology/approach – In this paper, a conceptual model for CLS has been developed and, using four cases from...

This paper is the third report on an enlarging worldwide study of university students’ attitudes and opinions related to e‐commerce. The data set is made up of over 600 business majors distributed between three US and one Australian university. The purpose of the study was to explore...