The purpose of this paper is to assess one fashion retailer’s use and implementation of a Web site. The article adopts a case study approach using Schuh, an established fashion footwear retailer operating on the high streets of the UK and Northern Ireland. Research data were collected through...

Purpose – This paper sets out to explore different approaches to optimizing web sites based on consumer preferences, introducing the most advanced form of landing page optimization, multivariate landing page optimization, and its variations. The approach aims to allow for the testing of a...

Purpose – The purpose of this study is to demonstrate the variation between the set torque and the actual torque at which the actuator trips can be minimized using Taguchi's robust engineering methodology. The paper also aims to demonstrate the application of feature selection approach for the...

Purpose – The purpose of this paper is to use prediction markets to forecast an agricultural event: United States Department of Agriculture's number of cattle on feed (COF). Prediction markets are increasingly popular forecast tools due to their flexibility and proven accuracy to forecast a...