Showing 1 - 10 of 54
Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and … they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid …
Persistent link: https://www.econbiz.de/10014844962
Providing customers with value is often not enough for a company to operate profitably. While ensuring that a product or service offers value to users and customers, there must be a conscious plan to capture a portion of that value. This is called monetization (turning value into money) and is...
Persistent link: https://www.econbiz.de/10014844975
Purpose – Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and problem and solution analysis, the first two of which are routinely...
Persistent link: https://www.econbiz.de/10014845293
marketing procedures including pricing and auctioning have been modified according to the objective. An android … pricing function and scores of stakeholders. Pricing function involves the farmers’ input along with the buyers’ inputs …
Persistent link: https://www.econbiz.de/10014839276
Purpose – The purpose of this paper is to investigate the factors that affect the responsiveness of new housing supply to price changes in Denmark, France, Germany, The Netherlands, Spain, the UK and the USA. The practical purpose is to identify and consider the similarities and differences in...
Persistent link: https://www.econbiz.de/10014777676
arising from the interactions of the operating and strategic flexibility during the course of a project. Option pricing theory … options that may create added value to the project. A binomial option pricing model is proposed that estimates the potential …
Persistent link: https://www.econbiz.de/10014898032
Real estate developers often operate in oligopolistic environments. Pricing strategies must be made in an interactive … framework that makes empirical evaluation difficult. This study appeals to economic experiments to examine how developers price … bidding for land and pricing the end product is examined. The results indicate that competitor actions are important …
Persistent link: https://www.econbiz.de/10014898043
authors referred to this as a flexible pricing policy. Flexible pricing may help manufacturers maximize revenues, and win and … other elements should be considered in strategic benchmarking studies? What other elements can influence a flexible pricing … policy for goods, spare parts, and services? In what contexts can a flexible pricing policy be applied? How should flexible …
Persistent link: https://www.econbiz.de/10014684341
Purpose – The purpose of this article is to present an approach and a case that shows how activity‐based costing (ABC) and economic profit (EP) can be used to improve the profitability of a company. Design/methodology/approach – The objectives of the article are achieved primarily through...
Persistent link: https://www.econbiz.de/10014689294
issues, such as transparent changeover pricing. Design/methodology/approach – The analysis takes theories and research on CSR …, transparent pricing and consumer expectations, and a case study approach as its starting point. It explores a case study of … to the CSR literature by explicitly linking pricing behaviour and CSR and by developing a CSR‐BC matrix that can be used …
Persistent link: https://www.econbiz.de/10014691737