The way market research is conducted has changed dramatically over the past 30 years, as a result of both the development of the prevailing view of best practice and the state of technology available to researchers. While it is clear that the World Wide Web (WWW) will increasingly be used as a...

The credit card industry in the UK has a growing number of affinity cards, some of which are specifically aimed at the alumni of universities. Discusses the evolution of the relationship between the university alumni officers and the credit card issuers responsible for the alumni affinity cards....

In March 1990, AT&T entered the credit card business under a unique set of circumstances; from its first day in existence, the company’s credit card subsidiary built itself up, based on total quality management principles. While most firms embracing total quality management have had to fit...