Barak, Benny; Mathur, Anil; Zhang, Yong; Lee, Keun; … - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 3-26
Field survey studies undertaken in Nigeria, Korea, China and India explored the way inner‐age satisfaction is experienced in those culturally diverse societies. Chronologically 20 to 59 year old respondents’ inner‐age satisfaction was gauged as the average difference between feel, look,...
