Pointon, Tom - In: European Journal of Marketing 12 (1978) 6, pp. 451-462
measurement is user research, as for every £1 spent by government on export turnover, £21 was gained. … or utility of official export services. States that co‐operation between exporters and government officials is essential … export promotion. Documents that the Irish and Canadian governments have carried out cost‐benefit analysis which, ostensibly …