von Kutzschenbach, Michael; Brønn, Carl - In: Journal of Communication Management 10 (2006) 3, pp. 304-322
selected stakeholder groups' perceptions of their importance. Design/methodology/approach – The co‐orientation model provides …Purpose – The co‐orientation model is used as a vehicle for framing the perceptions of different stakeholder groups … guidance for improving communications and stakeholder relationships by identifying different co‐orientation states of the …