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Purpose – The purpose of this case study was to analyze risk communication management practice of Brookhaven National … upon interviews with key stakeholders of the laboratory, including top managers, communication practitioners, employees …. Findings – The study identified leadership communication, organizational commitment to stakeholder relationships, integrated …
Persistent link: https://www.econbiz.de/10014850869
identity communication process. Design/methodology/approach – This article describes a holistic process of designing a new … corporate identity for a leading hotel management group, with a focus on implementation of its corporate communication process …. Findings – The case study described here suggests that corporate identity communication occurs at four levels – internal and …
Persistent link: https://www.econbiz.de/10014762843
Purpose – Describes the benefits that UK public‐relations and marketing‐communications company Chazbrooks Communications has gained from its commitment to work‐life balance. Design – Details the comments of managing director Mandy Brooks, a vocal proponent of flexible working for many...
Persistent link: https://www.econbiz.de/10014752379
Much of the communication strategy literature propounds the ideal of integrated communications. To support the … achievement of an organisation’s aims and goals and to prevent a fragmented image of the organisation emerging, all communication …/20”, a communication strategy recently put in place by a company providing supply chain management to the international oil …
Persistent link: https://www.econbiz.de/10014691565
crisis communication messages in various social media channels. Stakeholders can become crisis communications by entering …
Persistent link: https://www.econbiz.de/10014851201
Purpose Following a report released by the UK Parliament’s Public Accounts Committee, multinational corporations like Starbucks, Google, and Amazon found themselves in a firestorm of criticism for not paying or paying minimal taxes after earning significant profits in the UK for the past three...
Persistent link: https://www.econbiz.de/10014851266
communication management. This approach enables an analysis of attribution discourse as well as the potential long-term effects on …
Persistent link: https://www.econbiz.de/10014851325
In recent years UK television broadcasting organisations have increasingly come to realise the importance of building relationships with their various stakeholders. In particular, substantial resources have been invested in a variety of activities to brand these stations, both on‐ and...
Persistent link: https://www.econbiz.de/10014850694
Smith & Wesson negotiated a settlement that signified changes in its gun marketing and manufacturing practices. An opportunity to lead the industry in public safety resulted in a public relations blunder. “Topical transformation”, a concept that applies structuration theory to explain the...
Persistent link: https://www.econbiz.de/10014850701
Through good time and bad, few companies have been so prominently and constantly in the public eye as AT&T. As the company’s executive vice president of public relations, Dick Martin was not simply a fly on the wall in the company’s most senior counsels, but a full participant in their...
Persistent link: https://www.econbiz.de/10014844988