Purpose – This paper aims to provide a strategic review of the marketing function for a Cypriot company operating in the liquid food packaging industry (for reasons of confidentiality the name of the company is withheld). The paper focuses on the dairy market, where the company does not have a...

Purpose – The purpose of this study is to describe, analyze, and understand the fading configurations in inter‐organizational relationships in the context of cultural sponsorship. Design/methodology/approach – A dyadic case study investigates a long‐term cultural‐sponsorship...

Purpose – The purpose of this paper is to study the effect that weak enforceability of property rights has on the human resource practices of firms operating in hostile business environment. Design/methodology/approach – This paper questions the role of the state as the only provider of...

Purpose – The purpose of this paper is to critically investigate the use of metaphor in the entrepreneurial process. In particular, the paper focuses on how metaphors are used in the construction of the environment, a precondition for the creation of business opportunities....

Purpose – This paper aims to propose that the development and use of intellectual capital (IC) elements by firms is contingent on the effect of the strategic environment on them. Design/methodology/approach – The paper is a case study of the Indian banking industry, and considers how...

Purpose – The paper examines the effect that weak enforcement of property rights has on the HR practices of firms operating in a hostile business environment. Design/methodology/approach – Through a case study of a workers' co‐operative named Cofudeco, supplying a farm named Hacienda...

Purpose – The purpose of the research was to discover to what extent franchisees supported the direction the company was taking as determined by the board of directors. Specifically, franchisees were invited to comment on corporate policies, initiatives and values that they were expected to...

Purpose – The purpose of this paper is to investigate the impacts of the business environment on operations strategy encompassed by competitive priorities in China's retail sector. Design/methodology/approach – This is a case study of a multinational retailer to understand how the company...

Purpose – The paper seeks to examine the tension between a Levinasian ethics and routine corporate activity in multinational business worlds. It investigates the calculative regimes around financialisation and places these against the absolute ethical responsibility to the other and the third,...

Business skills, particularly in the areas of science, engineering and technology (SET) and small firm development are becoming increasingly important. The vocational skills student learns can be augmented by an understanding of how business operates as well as an appreciation that enterprise...