Purpose – This paper seeks to begin a meaningful dialogue on the concept of third space, or “in‐between space”, within the marketing discipline. In the context of scholarly research, third space exists between the academy and places of research, and applies to research agendas involving...

Purpose – The purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold). Design/methodology/approach – This strategic and normative conceptualization utilizes a socio‐historical and...

Purpose: – The increasing importance of branding has been highlighted by many authors and there is a general absence of a clearly defined approach taken by companies to penetrate emerging markets with their brands, especially with reference to the Indian market. This paper aims to investigate...

Purpose Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically differs across countries. Whilst market share in some developed economies...

Purpose – European paper industry has been struggling with margins and profitability for more than decade time period. At typical in markets of west, paper product demand is at long-term decline, mostly driven by continuously increasing internet use. However, in emerging markets demand still...

Adoption of new public sector management (NPM) is commonplace in both developed and emerging economies. One premise of NPM is that an effective accountability mechanism is in place. It is argued here that where bad management and corruption are present, this fundamental accountability mechanism...

Purpose – The aim of the case study is to highlight the potential and achievements of emerging market countries and companies. Design/methodology/approach – The current market and its participants were analyzed using official country statistics and independent reports. The objectives were...

Purpose – Aims to analyze the process of internationalization of multinational corporations from emerging economies, and more broadly test the investment development path (IDP) hypothesis for Egypt. Design/methodology/approach – A combination of data analysis and company case studies to...

Purpose – To examine in depth one of the currency crises proliferating in emerging markets during the last decade. Design/methodology/approach – Three “generations” of currency crisis models are used to identify vulnerabilities facing the Turkish economy in the period 1999‐2000,...

Purpose – The purpose of this paper is to place students in the reality of business in an emergency environment and encourage them to go “out of the box” in analyses of ethical issues. Design/methodology/approach – Information concerning the business environment in Belarus is gathered...