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Entry into turbulent business networks ‐ The case of a Western company on the Estonian market
Salmi, Asta - In: European Journal of Marketing 34 (2000) 11/12, pp. 1374-1390
Adopts a holistic network approach to analyse a company’s entry into a turbulent market. The entry is examined as a process. The analysis focuses on the temporal context of business interaction; it inspects how the company copes with uncertainty, and proposes that the concept of a focal net be...
Persistent link: https://www.econbiz.de/10014721955
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Situational strategies
Rigby, Darrell K. - In: Strategy & Leadership 29 (2001) 6, pp. 8-12
To win in turbulence, senior executives must continually review three dimensions of their business context: their … industry’s source and level of turbulence, their own strategic position within their sector, and their financial strength. The … author reports on a study that suggests that there is a significant opportunity to win in turbulence. The companies that were …
Persistent link: https://www.econbiz.de/10015016921