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Perceived impact of thin female models in advertising: a cross‐cultural examination of third person perception and its impact on behaviors

Wan, Fang; Faber, Ronald J.; Fung, Anthony - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 51-73

becoming more common in Asia as well. Additionally, it attempts to examine perceptions of the impact of models in advertising …

Persistent link: https://www.econbiz.de/10014674542

Conflict management across cultural boundaries: a case analysis from a multinational bank

Darling, John R.; Fogliasso, Christine E. - In: European Business Review 99 (1999) 6, pp. 383-392

Business today is increasingly being impacted by international considerations. This international impact is felt in areas such as locating the various sources of raw materials, coordinating production schedules with plants around the globe, selecting marketing strategies to be employed in...

Persistent link: https://www.econbiz.de/10014713639

A product improvement case study using systems modelling

Corben, David A.; Wolstenholme, Eric F.; Stevenson, … - In: Executive Development 8 (1995) 4, pp. 32-36

Presents a case study in systems modelling for product improvement in a large manufacturing company. Summarizes the background to and purpose of systems modelling as a change management tool as a prelude to introducing the case and its use in understanding a particular paradox.

Persistent link: https://www.econbiz.de/10014719825

Quality costing: the application of the process model within a manufacturing environment

Goulden, Clive; Rawlins, Louise - In: International Journal of Operations & Production Management 17 (1997) 2, pp. 199-210

Discusses the second implementation phase of a quality costing system in a large engineering company providing capital plant for the nuclear and defence industries. Explains that the system is based on an adapted version of the process model outlined in BS 6143: Part 1: 1992, and was adapted to...

Persistent link: https://www.econbiz.de/10014790721

A linear programming model for integrated steel production and distribution planning

Chen, Mingyuan; Wang, Weimin - In: International Journal of Operations & Production Management 17 (1997) 6, pp. 592-610

Develops a linear programming model for integrated production planning based on the practice of a major Canadian steel making company. Considers the entire planning activity in the company as an integrated process involving a number of closely related sub‐functions, such as raw material...

Persistent link: https://www.econbiz.de/10014790745

Shapes of organizational change: the case of Heineken Inc.

Beugelsdijk, Sjoerd; Slangen, Arjen; van Herpen, Marco - In: Journal of Organizational Change Management 15 (2002) 3, pp. 311-326

This paper is based on the punctuated equilibrium model of organizational change. We argue that there are multiple ways in which organizational change takes place. More in particular, by looking at the interaction between the two types of organizational change (radical and incremental), we...

Persistent link: https://www.econbiz.de/10014890848

The Diffusion of an Innovation in Indonesia

Chaudhuri, Arjun - In: Journal of Product & Brand Management 3 (1994) 3, pp. 19-26

Traces the diffusion of palm oil by a joint venture company in Indonesia during the early 1980s. The diffusion framework provided by E.M. Rogers is examined in this context. The author relates his personal observations over the course of two years and arrives at certain conclusions. In keeping...

Persistent link: https://www.econbiz.de/10014896419

Forecasting sales, expenses and stock market values by quarterly financial statement ratio analysis : a microcomputer software development model

Rushinek, Avi; Rushinek, Sara F. - In: Managerial Auditing Journal 10 (1995) 2, pp. 7-33

industry data and builds sales forecasting models. FSRA imputes forecast standards of sales and costs, and applies them to a … similar methodology to forecast the stock market value with some exceptions. Models sales and costs of an individual company … statement databases, computes financial ratios and builds forecasting models. …

Persistent link: https://www.econbiz.de/10014929460

The application of Piercy and Morgan’s dimensions of marketing planning

Harris, Lloyd C. - In: Management Decision 34 (1996) 3, pp. 35-40

Reviews and critically evaluates the practical application of Piercy and Morgan’s model of the dimensions of marketing planning. Appraises and elucidates analytical, behavioural and organizational dimensions of planning. In order to demonstrate the usefulness of the model and clarify the...

Persistent link: https://www.econbiz.de/10014933740

Private Brands : Major Brand Perspective

Nandan, Shiva; Dickinson, Roger - In: Journal of Consumer Marketing 11 (1994) 4, pp. 18-28

Describes the problems that major brand suppliers face in the context of the growing attractiveness of private brands to the retailer and the consumer. Discusses the factors contributing to this growth. Describes the roles that private brands perform for the retailer. Offers model for the...

Persistent link: https://www.econbiz.de/10014849110