marketing within the French wine industry. Design/methodology/approach – Following an initial review of the literature … describing the nature of entrepreneurial marketing and its potential application within the wine industry, a case study is … marketing in this commercially important French wine growing region. Findings – The marketing approach adopted by the case …

Purpose – This paper aims to outline the challenges and tasks involved in a organising and marketing a new venture from … associated with entrepreneurship and marketing and link this with the key learning objectives of a new venture marketing study … unit. Design/methodology/approach – The case is constructed around key principles of marketing and entrepreneurship linked …

innovation into their growth strategies. Further investigation is required on this emerging paradigm. Practical implications The … case of Garnier BB cream invites marketing managers to think differently about where to look for opportunities and how to …

clothes were bought, but children were found to exert a strong influence. The importance of branding to eight to ten year olds … to influence decision making mainly by the use of merchandise and branding to attract both children and parents …

Purpose – The purpose of this paper demonstrate the strong branding correlation between tourism and the landscape, and …

examine the role of unique local resources and attractions as a source of competitive advantage through destination branding … addition to that, the paper argues that in order for this branding initiative to have a higher impact, a prominent high profile … interest and participation. Originality/value – The paper could be of value to destination managers and marketing organizations …

marketing planners of age‐sensitive products and services who seek to standardize their global branding and distribution.  …