Siemens recently launched a new product, the MAGNETOM Avanto, onto the market. The initial customer reaction was tremendous. The product definition followed a structured process and state‐of‐the‐art tools like quality function deployment (QFD) and conjoint analysis were applied. This paper...

Purpose – The purpose of this paper is to contribute to the understanding of supply chain (SC) design and operation by investigating how two case companies have developed and deployed differentiated SC strategies. This study primarily focuses on the operating part of the differentiated SC...

Purpose – The purpose of this article is to present how innovations in the social action program of a Spanish savings bank produce strategic changes in the organization. Design/methodology/approach – The paper follows a historical approach, first studying Spanish savings banks in general and...

Purpose – The purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats. Design/methodology/approach – A case research method including field interviews and secondary research was carried out. The case describes the dilemma that...

States that owing to foresight and planning by Portuguese business executives, most firms in Portugal survived the difficult 1970s and 1980s and, as a consequence, are stronger in today’s competitive internal and external challenges. Sets out the methodology used and gives data analysis and...

Purpose – This paper aims to present the virtual community as a strategy that can increase the chance of success in the distribution of products over the internet. Design/methodology/approach – First, this paper describes the concept of a virtual community. Second, it analyzes how five...