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Overcoming barriers to adoption of environmentally-friendly innovations through design and strategy
Naor, Michael; Bernardes, Ednilson S.; Druehl, Cheryl T; … - In: International Journal of Operations & Production Management 35 (2015) 1, pp. 26-59
Purpose – The purpose of this paper is to explore how a company which developed an environmentally friendly innovation … friendly innovation during the development stage to improve the likelihood of success and lessons learned from its failure …
Persistent link: https://www.econbiz.de/10014791642
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New product development at Pennine Bathrooms
Wilson, Ian - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 4, pp. 106-113
Based on experience working with a manufacturer of ceramic sanitaryware, whose Chief Executive has recognized the need to introduce more (some?) marketing orientation and more (some?) design skills into the organisation. A marketer and a designer were recruited simultaneously and tasked with...
Persistent link: https://www.econbiz.de/10014889350
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Fuzzy sustainability incentives in new product development
(Alex) Alblas, A.A.; (Kristian) Peters, K.; (Hans) … - In: International Journal of Operations & Production Management 34 (2014) 4, pp. 513-545
Purpose – This paper investigates the challenges encountered by manufacturing companies in managing sustainability in new product development (NPD). It describes six case studies of manufacturers aiming for sustainability improvements but experiencing difficulties in implementing them....
Persistent link: https://www.econbiz.de/10014791934
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A tiny start‐up offers invaluable innovation lessons for large manufacturers
Hoegl, Martin; Weiss, Matthias; Gibbert, Michael; … - In: Strategy & Leadership 37 (2009) 5, pp. 40-41
thrive by challenging resource constraints with bold innovation. Design/methodology/approach – The authors found Loremo as … part of their five‐year long study looking at how innovation manages to flourish in firms despite resource scarcity … achieve bold innovation despite limited resources. Practical implications – The Loremo engineers overcame the costly process …
Persistent link: https://www.econbiz.de/10015016669
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Function-technology platforms improve efficiency in high-tech equipment manufacturing
(Alex) Alblas, A.A.; (Hans) Wortmann, J.C. - In: International Journal of Operations & Production Management 34 (2014) 4, pp. 447-476
Purpose – Success in manufacturing industries often depends on the ability of a firm to apply product platforms. In speeding up product development, platforms often enable companies to benefit from scale effects by reusing existing components in the development of new products. In the delivery...
Persistent link: https://www.econbiz.de/10014791643
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Drivers and barriers of new product development and innovation in event venues
Hassanien, Ahmed; Dale, Crispin - In: Journal of Facilities Management 10 (2012) 1, pp. 75-92
drawing on existing literature. The paper acknowledges product innovation as an under‐researched field in event venues and …
Persistent link: https://www.econbiz.de/10014867428
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Seamus Connolly: A Market‐Oriented Engineer
In: European Journal of Marketing 19 (1985) 5, pp. 76-82
Reports an informal interview with Seamus Connolly, an engineer by training, who developed an innovative product — FASTANK. Looks at how a marketing approach was developed for this product, through market planning, theory, opportunism and decision making. Emphasizes the benefits of marketing...
Persistent link: https://www.econbiz.de/10014724892
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Theory into Practice: An Awkward Fit
Cameron, Marsaili - In: European Journal of Marketing 19 (1985) 5, pp. 54-58
Draws attention to the experiences of the author in trying to introduce new marketing ideas. Describes the difficulties of independent business. Presents a description of the progress of the author's company from theory into practice and the problems encountered therein.
Persistent link: https://www.econbiz.de/10014724894
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Networked innovation: developing the AXE110 “mini‐exchange” at Ericsson
Hellström, Tomas; Malmquist, Ulf - In: European Journal of Innovation Management 3 (2000) 4, pp. 181-189
This article describes an informal process of new product innovation that took place outside of the established … structures in a large Swedish telecom company; how a number of individuals brought a product idea from invention to innovation by … insights into how “networked innovation” might be accomplished and supported, by elaborating this case and pointing to some of …
Persistent link: https://www.econbiz.de/10014720992
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Cross‐functionality and leadership of the new product development teams
Valle, Sandra; Avella, Lucía - In: European Journal of Innovation Management 6 (2003) 1, pp. 32-47
This study analyses the effect of the use of cross‐functional teams and effective leaders on the success of the new product development (NPD) process. With this aim, a sample of 125 firms representing the most innovative industries in Spain has been used. Results show that firms using...
Persistent link: https://www.econbiz.de/10014721032