Güçdemir, Hülya; Selim, Hasan - In: Industrial Management & Data Systems 115 (2015) 6, pp. 1022-1040
Purpose – The purpose of this paper is to develop a systematic approach for business customer segmentation. Design/methodology/approach – This study proposes an approach for business customer segmentation that integrates clustering and multi-criteria decision making (MCDM). First, proper...