Showing 1 - 10 of 304
pharmaceutical company in France to create a flexible structure that would enable innovators and seekers of innovation to connect and … included inviting graduates of a program in innovation management to design the structure of the network. He has successfully … conducted about 30 problem-centered network sessions, based upon the process taught in the Managing Innovation program (a …
Persistent link: https://www.econbiz.de/10014758466
Purpose – This paper investigates the challenges encountered by manufacturing companies in managing sustainability in new product development (NPD). It describes six case studies of manufacturers aiming for sustainability improvements but experiencing difficulties in implementing them....
Persistent link: https://www.econbiz.de/10014791934
practiced in a regional context. Design/methodology/approach – This paper describes an attempt to develop innovation in a … support development and innovation. This study fills a gap by analyzing how theory can be transformed into practice.  …
Persistent link: https://www.econbiz.de/10014721283
innovation better by distinguishing between the creation, extension, revision or termination of business models. Originality … technology on companies’ innovation activities. This perspective makes it easier to develop strategic initiatives while managing … innovation, and underlines the importance of purposive human action in adopting a proactive behaviour, reducing deterministic …
Persistent link: https://www.econbiz.de/10014721755
Purpose – In every market there are non-consumers – potential customers that withstand an innovation. A common reason …/value – While most companies try to innovate faster than their competitors to defend their market leadership, laggard innovation …
Persistent link: https://www.econbiz.de/10014847169
Purpose The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both parties. By integrating concepts related to human cognition, contracts and performance, the authors show how...
Persistent link: https://www.econbiz.de/10014847184
Purpose – The paper aims to describe the application of direct selling, the process of selling a consumer product or service from one person to another, in an environment that is not a permanent retail location. Design/methodology/approach – The paper explores the application of direct...
Persistent link: https://www.econbiz.de/10014848439
The Supreme Court has made its first ruling on “trade dress”. Trade dress was defined by the Supreme Court as “...the overall image of the business”. The Court granted protection to a Mexican restaurant in Texas and barred a competitor from duplicating its total image. Summarizes the...
Persistent link: https://www.econbiz.de/10014849098
linkages that have large downstream impacts) in radically new innovation, manufacturing, diffusion and adoption …/rejection processes; examines the IMDAR process model (innovation‐manufacturing‐diffusion‐adoption/rejection) of new products. Findings …
Persistent link: https://www.econbiz.de/10014842793
Purpose – This paper is a case study that aims to trace the adoption of innovation of the fabric filter, an innovative … for firms eager to market the next innovation to this unique industrial marketplace.  …
Persistent link: https://www.econbiz.de/10014842866