In this study, violent advertising is discussed. An empirical study, using picture analysis, is carried out. The intent of the advertisers’ message is compared with the interpretation of a male and a female consumer group. It is concluded that the consumers’ interpretations not are the ones...

A longitudinal study of the international behaviour of Swedish suppliers is presented. Three different types of supplier are identified: simple suppliers, advanced suppliers, and own product suppliers. Factors influencing the internationalisation of these suppliers are discussed. It is concluded...

This paper analyses growth patterns in three high‐growth Swedish firms (Intentia, IBS, and in the enterprise resource planning (ERP) industry. A multi‐theoretical framework is developed and used to analyse the firms’ growth. It is concluded that growth is a complex phenomenon that has to...