Dewhirst, Timothy; Sparks, Robert - In: Journal of Historical Research in Marketing 3 (2011) 3, pp. 351-369
, Benson & Hedges Inc. (RBH), Canada's second largest tobacco firm, has historically lost ground to industry leader, Imperial … Tobacco Canada Limited (ITL). Design/methodology/approach – The paper utilizes data from internal corporate documents, made … specifically, the tobacco industry documents reviewed were made public from two Canadian trials: the 1989 Canadian trial to decide …