Purpose This paper examines the main drives of encouraging Iranian investors in the Turkish real estate market, focusing on the interface between push factors and pull factors that drive them abroad. Design/methodology/approach This paper examines the main drives of encouraging Iranian investors...

Customer retention is increasingly being seen as an important managerial issue, especially in the context of saturated market or lower growth of the number of new customers. It has also been acknowledged as a key objective of relationship marketing, primarily because of its potential in...

This single, embedded case study examined the marketing activities of Flensted Catering A/S, a Danish food company. The case is the first one in a series of case studies constituting a larger research project with the overall objective of understanding how to implement relationship marketing,...

Consumer boycotts may be understood as consumer behaviour, and the concept of consumer sovereignty is identified here as the implicit paradigm for the marketing desciple, this is then applied to illustrate and explain the workings of consumer boycotts which are seen to have two dimensions:...

Outlines the development by Barclays Life of a tracking survey to collect information concerning customers’ feelings of satisfaction and loyalty. Describes research undertaken by Barclays Life into the determinants of satisfaction amongst customers and the importance of each of these elements...

Discusses waiting as a part of the service experience, and thus its influence on customer satisfaction. Explains how to distinguish satisfaction and its role in determining customers’ future attitudes. Examines how to manage the waiting experience via two case studies, and concludes that...

Contributes to the social partnership debate by exploring ways in which inter and intra‐union relations influence the development of partnership within a National Health Service Trust, by using observation techniques, focus groups and semi‐structured interviews involving ancillary workgroup...

Purpose – Demonstrates how, through monitoring and management of staff sickness in 2005, Mondial UK successfully reduced sickness absence. Design/methodology/approach – Draws upon the experience of Mondial's implementation of a sickness absence management programme, driven by the HR...

Purpose – Describes how a fair and transparent reward system based on performance is giving greater control over outcomes, retaining the best staff for the future and saving money. Methodology/approach/design – Explains that the new performance development review (PDR) system has been...