Xie, Zheng; Altman, Yochanan - In: Cross Cultural Management 22 (2015) 4, pp. 649-660
paper is to recount the fortunes of the age-old religion of the Naxi people and their farmer-priests, the dongba . Design … governments, the Naxi elite. At the core is the transformation, in Chinese terms, from a superstitious religion to culture … industry: tourism, with an archaic religion in a remote corner of China, and the transformation of the latter as result. …