Ferguson, Rick; Brohaugh, Bill - In: Journal of Consumer Marketing 26 (2009) 5, pp. 358-362
Purpose – The purpose of this paper is to advise employers on how to recognize and reward their best employees in order …, contacts and relationships. Practical implications – By rewarding employees as businesses would consumers, marketers can … enhance their employees' work experience and thus expand their bottom line. Originality/value – The paper has exclusive …