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Marketing practices in wine clusters: insights from Chile

Felzensztein, Christian; Deans, Kenneth R. - In: Journal of Business & Industrial Marketing 28 (2013) 4, pp. 357-367

Purpose – This research aims to investigate cooperative strategies within the Chilean wine cluster, in particular the factors that influence the development of inter‐firm marketing cooperation. Design/methodology/approach – A 2011 census of the Chilean wine cluster was undertaken. A 30 per...

Persistent link: https://www.econbiz.de/10014843181

The emerging Brazilian wine industry

Evaldo Fensterseifer, Jaime - In: International Journal of Wine Business Research 19 (2007) 3, pp. 187-206

Purpose – The purpose of this paper is to analyse the Brazilian wine industry's capacity for sustained development in an increasingly internationalized competitive environment. The focus is on the Serra Gaúcha wine cluster, where over 80 per cent of the country's wine is produced....

Persistent link: https://www.econbiz.de/10014814063

Italian wineries and strategic options: the role of Premium Bag in Box

Santini, Cristina; Cavicchi, Alessio; Rocchi, Benedetto - In: International Journal of Wine Business Research 19 (2007) 3, pp. 216-230

willingness to pay for Italian wines in the USA. On the firms' side, it is important to understand wineries costs and organization …

Persistent link: https://www.econbiz.de/10014814065

Quantity and quality regulation in the wine sector: the Chianti Classico appellation of origin

Malorgio, Giulio; Grazia, Cristina - In: International Journal of Wine Business Research 19 (2007) 4, pp. 298-310

Purpose – This paper aims to illustrate the mechanisms for the economic regulation of quantity and quality in the Chianti Classico appellation of origin, focusing on the role of the sectorial organization in regulating the intermediary market, reinforcing the product's identity and the...

Persistent link: https://www.econbiz.de/10014814069

Wine sales in British public houses

Pratten, John D.; Carlier, Jean‐Baptiste - In: International Journal of Wine Business Research 22 (2010) 1, pp. 62-72

Purpose – The purpose of this paper is to examine the changes in wine consumption in UK public houses, and to consider if the sector is maximising its sales opportunities. Design/methodology/approach – This study has used both secondary and primary sources. Existing surveys have been used to...

Persistent link: https://www.econbiz.de/10014814117

Building a good solid family wine business: Casella Wines

Dufour, Yvon; Steane, Peter - In: International Journal of Wine Business Research 22 (2010) 2, pp. 122-132

Purpose – From humble beginnings, Casella Wines has become Australia's greatest wine producer. The purpose of this … from John Castella, Managing Director of Casella Wines, among others, and covers various areas of the business, for example … is much today as it was then – all about sustaining family relationships, sharing good wines with good friends, and …

Persistent link: https://www.econbiz.de/10014814121

Wine supply chain breaks: New Zealand wines from Cottesbrook, Canterbury

Tipples, Rupert - In: International Journal of Wine Business Research 22 (2010) 2, pp. 148-163

Purpose – The purpose of this paper is to explore the fragile link between a medium sized New Zealand wine business and a major overseas supermarket chain, and how a smaller business can survive market disappointments such as reduced supply contracts. Design/methodology/approach – This case...

Persistent link: https://www.econbiz.de/10014814123

Overview of perceptions of German wine tourism from the winery perspective

Koch, Jasmine; Martin, Andrew; Nash, Robert - In: International Journal of Wine Business Research 25 (2013) 1, pp. 50-74

Purpose – The purpose of this paper is to consider how German wineries can successfully diversify into wine tourism, in an effort to support their primary business activity of producing and selling high quality wine. Design/methodology/approach – A survey questionnaire was created, collected...

Persistent link: https://www.econbiz.de/10014814180

Loyalty to price tiers in purchases of bottled wine

Romaniuk, Jenni; Dawes, John - In: Journal of Product & Brand Management 14 (2005) 1, pp. 57-64

Purpose – Investigates the purchasing of brands across different price tiers. The purpose was to determine if buying across price tiers followed the same pattern widely found in brand purchasing, known as the Duplication of Purchase Law. Design/methodology/approach – Uses a consumer survey...

Persistent link: https://www.econbiz.de/10014895830

Wowing the millennials: creating brand equity in the wine industry

Nowak, Linda; Thach, Liz; Olsen, Janeen E. - In: Journal of Product & Brand Management 15 (2006) 5, pp. 316-323

Purpose – The purpose of the study is to examine the attitudes of millennial wine consumers and determine if positive affect in tasting room situations leads to higher levels of brand equity for the winery. Design/methodology/approach – A survey was developed to evaluate winery tasting room...

Persistent link: https://www.econbiz.de/10014895924