Examines the contemporary line of thought about marketing in Poland, thereby emphasising the possibility of conceptual orientations. Acknowledges that, more or less, simultaneously with the theory of marketing there has developed in Poland another branch of the science called praxiology – the...

Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research...

Discusses concerns regarding the effect of the growth of private car use on the usage of urban public transport. Compares passenger transport marketing activities and the London Transport Executive (LTE) and the four UK Passenger Transport Executives (PTEs). Declares that motorists will only be...

Suggests that, with sound economic growth, a rising population and changing lifestyles, the Asia Pacific Rim offers an attractive trading environment for retailers and manufacturers. Reports that the trading environment in the region is somewhat diverse, so businesses wishing to take advantage...

Using New Jersey as a case study, this article investigates the challenges faced by food retail stores. Policy recommendations proposed by industry representatives for improving the business climate are also presented. Although New Jersey‐specific, many of the issues discussed in the paper may...

The South African tourism industry is expected to develop substantially over the next five years owing to anticipated high tourism market growth rates. However, tourism demand is subject to a host of uncontrollable factors which are difficult to measure and project. Despite this fact the tourism...

Purpose – The paper aims to examine the consequences of a cross‐border acquisition on business network changes in the Russian bakery industry. Design/methodology/approach – This study employs the IMP group's network approach to analyse the empirical single case study with two embedded...

Purpose – This paper aims to discuss the important and changing role of personal networks for transformation in Russia, and the related challenges for management. Formal institutions supporting the transformation to a market economy have been weak and Russian managers still tend to rely on...

Proposes a checklist of the considerations to be taken into account in a UK financial services company going transnational (crossing borders) which includes: identifying markets, market structures and opportunities, customer segmentation, competitive advantage, distribution channels, financial...

Purpose – Our innovation work involves unlocking the potential of individuals, teams, groups and organizations by tapping peoples' creativity and critical thinking powers through a process called Metaphorming. This paper describes how Metaphorming works to continually inspire innovative...