Magala, Sławomir - In: Journal of Organizational Change Management 23 (2010) 2, pp. 152-156
Purpose – The purpose of this paper is to reinterpret rhetorical inventions in global multimedia and to re … resistance, with a case study of a particular highly successful movie in global multimedia network, namely Slumdog Millionaire … resistance to the dominant rhetoric of multimedia industries on the level of coding symbolic meanings and disseminating them …