This monograph argues that boardroom marketing must be integrated with purchasing and distribution activities in a synthesised role focused on customer policy. The author sees this as the next step forward and argues that such a new alignment in company thinking would enable it to take account...

Purpose – This paper aims to provide a solution that allows a contractor to present its maximum competitiveness in meeting the multiple objectives defined by a project client in bidding for a contract. Design/methodology/approach – By applying goal programming (GP) technique, this paper...

Purpose – The purpose of this paper is to consider the threats and potential of Big Data for strategic communication. It explains the concepts of datafication and Big Data and establishes the social and cultural context of Big Data from the way those constructing algorithms superimpose their...

New technologies have made the increased globalization of information resources and services possible. In this situation, it is ethically and intellectually beneficial to protect cultural and information diversity. This paper analyzes the problems of creating ethically based globally accessible...

Purpose This study builds on a first study by Macdonald and Birdi (2019) that argues the concept of neutrality within library and information science (LIS) demands a sensitivity to context often omitted in existing literature. This study aims to develop the conceptual architecture of LIS...

Purpose The purpose of this paper is to discuss the reasons why the human rights-based approach should be used in the preservation of cultural heritage. Design/methodology/approach The article is a combination of an essay and illustrative case studies. The thesis is based on experience in...