The current paradigm of time in the marketing literature is one where time is linear, quantifiable and predominantly chronological in nature. This is merely one construct of one aspect of time and a construct that is largely specific to a western, industrialized society. The associated theory of...

Purpose – The objective of this paper is to point out the potentialities of customer relationship management (CRM) in the building of government reputation by raising key aspects of corporate reputation theory that can be strengthened by similar CRM strategic orientations and supported by the...