Purpose This paper aims to propose a conceptual model which can be used in tourism and hospitality organizations to nurture human behavior change in favor of people and the planet's well-being. Design/methodology/approach A detailed review of the relevant theories and previous studies was...

To turn today’s challenges and threats into fruitful opportunities, marketing organizations must move away from their traditional modus operandi of closed system approach to an open system where employees, customers, procedures, processes, vendors, and strategies are viewed interdependently....