Chenet, Pierre; Tynan, Caroline; Money, Arthur - In: European Journal of Marketing 34 (2000) 3/4, pp. 472-497
framework based on service quality and the trust‐commitment theory of relationship marketing. With support from a literature … review on exchange theory, equity theory, role theory and the trust‐commitment theory of relationship marketing, 18 … factors including trust, commitment and co‐operation. …