Cuervo-Cazurra, Alvaro; Ramamurti, Ravi - In: Competitiveness Review: An International Business Journal 27 (2017) 3, pp. 217-230
innovation-based internationalization. Second, they may expand into countries that are more developed or have better institutions … institutions or economic backwardness to gain a competitive advantage abroad, especially in other emerging markets; We call this … several strategies, namely, trickle-up innovation, self-reliant innovation, improvisation management, self-reliance management …