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Segmenting the grey market: the case for fifty‐plus “lifegroups”
Carrigan, Marylyn - In: Journal of Marketing Practice: Applied Marketing Science 4 (1998) 2, pp. 43-56
Discusses changes in world demographic trends which are creating a growing ‘grey market’: consumers aged over fifty years. Reviews previous research and its limitations, while raising the issue of marketers mistakenly treating the grey market as homogeneous. Suggests sports centres in...
Persistent link: https://www.econbiz.de/10014889332
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The development of sector‐based quality assurance standards in the UK: diverging or dovetailing?
Ogden, Susan M.; Grigg, Nigel P. - In: The TQM Magazine 15 (2003) 1, pp. 7-13
In 1979, the UK set the standard on which the universally recognised ISO 9000 series was based. Part of the rationale for the creation of a generic quality assurance standard was that it would supplant the need for independent customer inspections, avoid duplications of audits, and coordinate...
Persistent link: https://www.econbiz.de/10015032977
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CSR, women and SMEs: the Croatian perspective
Koričan, Mirna; Jelavić, Ivija - In: Social Responsibility Journal 4 (2008) 1/2, pp. 56-62
– government, community, company, and the individual. It also aims to stress that women managers in Croatia are still discriminated … against and to show that managers in SMEs in Croatia need to become more aware of the importance of CSR. Design … in Croatia, they are still discriminated against. Managers of small and medium‐sized enterprises are still not thinking …
Persistent link: https://www.econbiz.de/10015021831
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Using social media in hotel crisis management: the case of bed bugs
Liu, Bingjie; Pennington-Gray, Lori; Klemmer, Louisa - In: Journal of Hospitality and Tourism Technology 6 (2015) 2, pp. 102-112
Purpose – The purpose of this paper is to provide greater insights into the-state-of-the-art in crisis management and aid in better response to health-related crises, with a specific focus on the hotel industry. This study extends the tourism crisis management model to include social media,...
Persistent link: https://www.econbiz.de/10014874218
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Information use and information processing
Savolainen, Reijo - In: Journal of Documentation 65 (2009) 2, pp. 187-207
Purpose – The purpose of this article is to elaborate the picture of the processes of information use by comparing conceptualizations provided by the constructivist approach and the human information processing approach. Design/methodology/approach – The article is a conceptual analysis of...
Persistent link: https://www.econbiz.de/10014853365
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The exploration of relationships between information fulfilment and organisational design
Burke, Maria E. - In: Journal of Documentation 65 (2009) 4, pp. 561-577
Purpose – The purpose of this paper is to explore the relationship between information fulfilment and organisational design. Design/methodology/approach – The exploration is undertaken in four ways. First, the early part of the paper places information fulfilment within the literature....
Persistent link: https://www.econbiz.de/10014853388
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Developing a customer orientation
Nwankwo, Sonny - In: Journal of Consumer Marketing 12 (1995) 5, pp. 5-15
Customer orientation is a fine ideal. Making it a reality is difficult for many organizations. Provides a framework to guide management through the process of building a customer‐driven philosophy. It is hoped that by means of such a framework it will be possible to evaluate an...
Persistent link: https://www.econbiz.de/10014849129
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Customer satisfaction measurement in a business‐to‐business context: a conceptual framework
Rossomme, Jeanne - In: Journal of Business & Industrial Marketing 18 (2003) 2, pp. 179-195
In practice, firms measure customer satisfaction using models and theory developed for evaluating the perceptions of individual consumers rather than entire organizations. This paper develops an integrated model of customer satisfaction measurement specific to a business‐to‐business context...
Persistent link: https://www.econbiz.de/10014842692
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Role of satisfaction in an integrative model of brand loyalty
Ha, Hong‐Youl; Janda, Swinder; Park, Sang‐Kyu - In: International Marketing Review 26 (2009) 2, pp. 198-220
Purpose – Despite an extensive body of research on brand loyalty, it has been demonstrated that customer‐based brand research is still in a state of evolution. The purpose of this paper is to develop and test alternative models of the brand loyalty process by examining the effects of...
Persistent link: https://www.econbiz.de/10014827454
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ICT‐enabled coordination of dynamic supply webs
Christiaanse, Ellen; Kumar, Kuldeep - In: International Journal of Physical Distribution & … 30 (2000) 3/4, pp. 268-285
Increasingly, two key trends – value‐ and cost‐conscious customers, and globalization of markets and supply sources – are shifting the competitive focus from the competitive advantage of firms to competitive advantages of entire supply chains. At the same time, the possibilities for...
Persistent link: https://www.econbiz.de/10014793382