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Japanese production theory and small business
Rustagi, Narendra - In: International Journal of Commerce and Management 14 (2004) 3/4, pp. 83-91
The ability of small businesses to make and adjust to the paradigm shift needed to benefit from the Japanese production theory has been questioned in the literature. Zangwill (1992) questioned the limits of the Japanese Production Theory (JPT) and in a subsequent paper (Zangwill, 1994) held on...
Persistent link: https://www.econbiz.de/10014766305
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A formula of consensus in theoretical descriptions of the reality spectrum
Svensson, Göran - In: European Business Review 19 (2007) 3, pp. 248-256
Purpose – The topic of this paper strikes the golden mean rather than the extreme ones. The purpose is to describe frameworks and processes that strive to balance and unite conceptual opposites (so‐called “halves”) of the reality spectrum in different areas of literature....
Persistent link: https://www.econbiz.de/10014713253
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“Content architecture”
Boteram, Felix - In: Aslib Proceedings 62 (2010) 4/5, pp. 406-414
Purpose – This paper seeks to develop a specified typology of various levels of semantic interoperability, designed to provide semantically expressive and functional means to interconnect typologically different sub‐systems in an international comprehensive knowledge organization system,...
Persistent link: https://www.econbiz.de/10014671642
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Consumer equity in relationship marketing
Szmigin, Isabelle; Bourne, Humphrey - In: Journal of Consumer Marketing 15 (1998) 6, pp. 544-557
The paper examines the current state of relationship marketing in the consumer services market. It questions whether relationships are mutually beneficial to suppliers and customers and argues that the relationship is managed by the retailer primarily for their gain whereas the customer might...
Persistent link: https://www.econbiz.de/10014849222
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Cultural values and personal selling
Shyan Fam, Kim; Merrilees, Bill - In: International Marketing Review 15 (1998) 4, pp. 246-256
This paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool is influenced by the degree of cultural orientation as measured by...
Persistent link: https://www.econbiz.de/10014827784
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The retail internationalisation process
Alexander, Nicholas; Myers, Hayley - In: International Marketing Review 17 (2000) 4/5, pp. 334-353
Considers the development of international retail thought and the need for an integrated conceptual approach to the process of retail internationalisation. The paper considers the development of international retail thought within the context of international retail activity and subject...
Persistent link: https://www.econbiz.de/10014827171
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Franchise management: a model of service‐quality interactions
Mukherjee, Avinandan - In: International Journal of Quality & Reliability Management 20 (2003) 3, pp. 325-344
The main research question addressed in this paper is how two independent retail outlets in a franchise chain would react to each other on the quality of services. To better explain the interaction, the franchise as an organizational form and its peculiar characteristics compared to the...
Persistent link: https://www.econbiz.de/10014800182
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Space revenue and valuation models in retailing and hotels
Mitchell, Paul; Ingram, Hadyn - In: International Journal of Contemporary Hospitality Management 14 (2002) 1, pp. 28-33
Considers a number of analytical theoretical frameworks used in retailing to assess space, benchmark performance and … determine property market value. Compares the nature of the hospitality product to retailing and applies some of these … conditions and local factors. Concludes that the range and sophistication of retailing techniques may be appropriate to hotels in …
Persistent link: https://www.econbiz.de/10014762522
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A history of shopping: the missing link between retail and consumer revolutions
Stobart, Jon - In: Journal of Historical Research in Marketing 2 (2010) 3, pp. 342-349
range of literature, the paper discussed the ways in which the historiography of retailing and consumption might be brought … about the extent to which retailing was transformed during the eighteenth century in response to consumer changes. Whilst … of consumption to the economic realm of retailing. Originality/value – The key argument is that, if studies of shopping …
Persistent link: https://www.econbiz.de/10014873226
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Finanzkapital and consumers: how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of Historical Research in Marketing 4 (2012) 3, pp. 453-461
Purpose – By tracing the history of the links of financialization to consumer behaviors and marketer actions in the twentieth century, this paper aims to show that consumer market phenomena are often shaped by the imperatives of finance. Design/methodology/approach – The paper employs...
Persistent link: https://www.econbiz.de/10014873288