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Embarking on the Internet: what motivates people?

Savolainen, Reijo - In: Aslib Proceedings 52 (2000) 5, pp. 185-193

‐98), conducted in Finland. The main motivating factors leading to network use were the requirements of work and study; also making …

Persistent link: https://www.econbiz.de/10014674079

Eschatology, promise, hope: the Utopian vision of consumer research

Woodruffe, Helen R. - In: European Journal of Marketing 31 (1997) 9/10, pp. 667-676

Explores the idea of the Utopian vision of consumer research through eschatology, which seeks to establish a new version of reality of consumers and which exposes existing inadequacies in our knowledge and understanding. Promise and hope depict an orientation to the future implicit in the...

Persistent link: https://www.econbiz.de/10014723237

Women and financial services

Burton, Dawn - In: International Journal of Bank Marketing 13 (1995) 8, pp. 21-28

a range of factors which might explain the variations in consumer behaviour namely: the gender schema and financial …

Persistent link: https://www.econbiz.de/10014760231

Enterprise skills and enterprise learning

Ward, Anne - In: Foresight 6 (2004) 2, pp. 104-109

In an era marked by profound technological change young people must prepare for a future in which rapid innovation is accompanied by the passing of traditional social norms such as career paths and job security. This calls for a level of self‐reliance, self‐determination and preparedness for...

Persistent link: https://www.econbiz.de/10014742859

Research into young people's information‐seeking: perspectives and methods

Shenton, Andrew K. - In: Aslib Proceedings 56 (2004) 4, pp. 243-254

Despite the fact that effective information skills are a prerequisite for young people in today's society, relatively little is known about how youngsters actually find information. The existing knowledge base on the subject is scanty and piecemeal, and few efforts have been made to explore, as...

Persistent link: https://www.econbiz.de/10014671414

The consequences and contradictions of child and teen consumption in contemporary practice

de La Ville, Valérie‐Inés - In: Society and Business Review 2 (2007) 1, pp. 7-14

Purpose – This paper seeks to conceptualize the field of child and teen consumption as a system of social practices at the cross roads of six strongly intermingled subsystems covering social, institutional, technological, narrative, economic, and political stakes. Children's and teens'...

Persistent link: https://www.econbiz.de/10015007137

Children and business: pluralistic ethics of marketers

Bergadaà, Michelle - In: Society and Business Review 2 (2007) 1, pp. 53-73

Purpose – Marketers have increased decision‐making responsibility when they work either directly or indirectly with children and adolescents; a vulnerable sector of the population. These young consumers are the target of much‐criticised practices. The objective of this paper is to lay the...

Persistent link: https://www.econbiz.de/10015007140

Advertising and millennials

Syrett, Michel; Lamminman, Jean - In: Young Consumers 5 (2004) 4, pp. 62-73

Identifies five features which distinguish the millennial generation (or Generation Y), focusing on young people aged 18 to 24: intimacy, loyalty, awareness, balance, and risk. Examines each of these: intimacy refers to the reliance of millennials on mobile phones and the internet to initiate as...

Persistent link: https://www.econbiz.de/10015044077

Collections of cool

Saxton, Graham - In: Young Consumers 6 (2005) 2, pp. 18-27

the youth market. Discusses youth culture and the youth market’s characteristics in an age of media explosion and … sameness rather than indicate difference. Describes the Collections of Cool research project at MTV, which analyses the youth … market, and MTV’s “Switched On” publication covering microtrends in youth culture: this has identified likely hot artists and …

Persistent link: https://www.econbiz.de/10015044079

Common denominators: what unites global youth?

Stock, Tim; Lena Tupot, Marie - In: Young Consumers 7 (2006) 2, pp. 36-43

Analyses how the basic similarity of youth culture worldwide allows marketers to segment it across a four …

Persistent link: https://www.econbiz.de/10015044140

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