Kuczmarski, Thomas D. - In: Journal of Consumer Marketing 13 (1996) 5, pp. 7-11
Argues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock … price, employee and customer satisfaction, and global competitiveness. Highlights innovation as the single most important … factor in the future growth of any business venture; innovation is a mindset ‐ a new way to think about business strategies …