Yeoman, Ian; Watson, Sandra - In: International Journal of Contemporary Hospitality Management 9 (1997) 2, pp. 80-83
Yield management is a process based on forecasting, strategy and people. Most research has converged on the forecasting … and strategy elements, neglecting the people element of yield management. Argues that the people element is the … cornerstone of successful yield management practices and suggests a matrix framework for an organizational, team and individual …