Showing 1 - 10 of 17
paper is part of the literature critiquing the standardization of project management knowledge but it is distinct in terms …
Persistent link: https://www.econbiz.de/10014786426
Purpose – The paper's aims are: to scrutinize International Organization for Standardization (ISO) 26000 international … latest developments in CSR and international standardization. Advocates an approach for managers to utilize ISO 26000 to …
Persistent link: https://www.econbiz.de/10014824090
Purpose – The purpose of this paper is to systematically apply theory of organisational routines to standardised care pathways. The explanatory power of routines is used to address open questions in the care pathway literature about their coordinating and organising role, the way they change...
Persistent link: https://www.econbiz.de/10014872666
framework for standardization and adaptation of knowledge management processes based on differences in national culture. Design …, and the standardization versus adaptation decision in international business. These perspectives were combined to develop … standardization versus adaptation decision for KM may be resolved through two competing tensions: pressures for cultural …
Persistent link: https://www.econbiz.de/10014879788
standardization of these definitions and systems is proposed, illustrated, and described; the potential benefits to cultural …
Persistent link: https://www.econbiz.de/10014702190
standardization is reinforced by two processes: ERP systems are generally implemented by intermediary IT organizations, mediating …
Persistent link: https://www.econbiz.de/10014687597
In the international marketing literature the issue of advertising standardization has ignited a lively and heated … (“local”, “firm” and “intrinsic”) which influence international advertising decisions. Then proposes that the standardization …
Persistent link: https://www.econbiz.de/10014723233
This paper argues that meanings given to “standardization” and “globalization” might have created some confusion and … of globalization, standardization, adaptation and customization with the help of the AMA’s and Webster’s dictionaries …. The new conceptualization is applied to a brand strategy framework. Preliminary results show that standardization and …
Persistent link: https://www.econbiz.de/10014896510
Purpose – To investigate the state of the international marketing literature in terms of its ability to offer managers with fine‐grained insights into marketing strategy effectiveness. Design/methodology/approach – Conceptual study based on insights into advances in international marketing...
Persistent link: https://www.econbiz.de/10015009918
This paper reviews and critiques the standardization debate in international advertising strategy. First, the paper … identifies the standardization, adaptation and compromise schools of advertising including their advantages and disadvantages and … as they want to know what variables determine the position on the standardization continuum in their sector and whether …
Persistent link: https://www.econbiz.de/10014932503