Purpose – This paper critically examines the marketing of fair trade, arguing that the use of the term producer conflates a number of categories of actors, not all of whom benefit equally. The authors contend that the two existing archetypes – the noble peasant farmer and the independent...

Today, multilateral institutions and governments of industrial countries seem to agree on the need to reorient macroeconomic and structural policies in order to achieve a more balanced growth of the global economy. At the same time, developing countries and civil society organizations have...

Cooperative strategies, both domestic and foreign, have become an important component of the strategic repertoire of firms. Various forms of interfirm alliances are redefining and transforming the very nature of competition. Considering their importance, a solid understanding of their...

Purpose – International marketing has performed extremely well during the second‐half of the twentieth century. This paper examines the outstanding performance from different perspectives and evaluates the future of international marketing in the age of globalization....

Analyses business opportunities and strategies for US companies in Russia based on the changing business environment in both countries. International competition and domestic economic pressures in the USA, along with market transition taking place in Russia, create new business perspectives for...

Examines the new system of collection of payments in international and community sales by direct debit. Refers to English law and some EC opinions related to the issue. Highlights the legal pitfalls and suggests ways to maximize business planning in this regard. Identifies the procedure involved...

Provides a critical overview of the role of foreign direct investment in the transition to market economies in Eastern Europe, and Poland in particular. Patterns of investment are examined in the wider context of changes in the global pattern of international trade and production, taking into...

As companies become increasingly interested in doing business within Eastern bloc countries, ordinary issues critical to success will be of paramount importance. Although the basic principles and rationale used and the factors involved in investment decisions such as site selection will not...

It is argued that the evolution of trade between the People’s Republic of China (PRC) and the European Union (EU) falls into three phases: limited contact; both sides seeking rapid growth and becoming mutually dependent; and high mutual trade levels with political considerations re‐emerging,...

Presents the findings of a study of the use of foreign languages by Irish exporting companies. Suggests that, although a substantial majority of respondents believe that foreign language skills are very important for export success, relatively very few of them actually use foreign languages to...