The contingency approach and its relevance to theory building and research in marketing is described. The approach is … outlined and the research they have stimulated on related topics in marketing are highlighted. An assessment of the current … state of the contingency approach in marketing literature is then provided.  …

This article outlines a process, whereby public research efforts can be joined with private sector product needs … the marketplace. The issues discussed here were identified through research efforts that explored the opportunity to align … academic research with private sector commercialization efforts. The purpose is to identify academic and private sector …

. It evaluates the conflict regarding postmodern research, and in particular scientific claims, and the role of theory. It …

instructional abilities and improves student information literacy skills. Design/methodology/approach – Employing survey design … methodology, the researcher and participants use a rubric to code artifacts of student learning into pre‐set rubric categories … students and a greater understanding of student strengths and weaknesses. The ILIAC encourages librarians to articulate …

criteria for effective corporate communication surfaced: responsible; professional; concise; and sincere. Research limitations …

research. Nonetheless, the research framework provides a starting point to develop a more applicable corporate entrepreneurship … model to higher education management and enhance the quality of public entrepreneurship research. Social implications …