Elliott, Richard - In: European Journal of Marketing 31 (1997) 3/4, pp. 285-296
In postmodernity, consumption is a prime site for the negotiation of conflicting themes of freedom and control …. Explores the consumption of symbolic meaning through five consumption dialectics: the material versus the symbolic, the social … consumption choices can be conceptualized as the exercise of existential freedom, even if constrained by inequalities in the …