Showing 1 - 10 of 22
category within the dairy sector in Northern Ireland. The commodity sector of liquid milk has been identified as the research … behaviour in a more systematic and informed manner. For the purposes of this paper, the research is applied to liquid milk …
Persistent link: https://www.econbiz.de/10014803325
In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, “Price signaling: does it ever work?”, by Alpert, Wilson and Elliott. In this response to Koku’s comment, it is argued that, although...
Persistent link: https://www.econbiz.de/10014849163
Purpose The purpose of this paper is to point out that most pricing organizations are not forward looking, rather they … are focused on outdated price points and reviewing past negotiations. For the greatest return, pricing organizations must … subverting pricing rules not compatible with market dynamics. Findings Pricing organizations must be designed with broader scope …
Persistent link: https://www.econbiz.de/10014846970
of pricing radio frequency spectrum in a transparent and quantitative manner, while allocating the asset within the … options analysis may be applied to achieve the goal of right pricing of radio frequency spectrum. This paper aims to combine …
Persistent link: https://www.econbiz.de/10014839804
existing line of micro‐finance services and inputs about any market study, profiling the customers, product design, pricing of …
Persistent link: https://www.econbiz.de/10014777671
Purpose – The purpose of this paper is to present a realistic hedging model. Design/methodology/approach – The paper uses a general utility function, general distributions, and a multiple‐input technology. Findings – The study finds that the impact of one or both risks on the optimal...
Persistent link: https://www.econbiz.de/10014901461
, such as value sensing, the ability to measure markets, price formation and pricing logics, and market scripting …
Persistent link: https://www.econbiz.de/10014722714
Much has been written about the strategic importance of added value as a means for achieving competitive advantage, but little attention has been paid to the meaning of the term “added value”. For the concept to realise its purported advantages, a better understanding of added value is...
Persistent link: https://www.econbiz.de/10014721895
The export‐pricing literature is characterized by a distinct lack of sound theoretical and empirical works. Of the … marketing decision variables, pricing has received the least attention in research despite the continued identification of this … an effective pricing strategy, as this is a critical factor in their operation. Globalization also requires that …
Persistent link: https://www.econbiz.de/10014722003
As the markets of Eastern Europe continue to liberalize, they are becoming increasingly important to Western retailers who seek international market opportunities. The current research compares consumer perceptions of price as a marketplace cue in Polish and US cultures. A hierarchical...
Persistent link: https://www.econbiz.de/10014803074