application and limitations of green destination brands for nations adopting this positioning strategy. Design …‐depth case study of a nation that has adopted this positioning strategy. Rather than taking a snapshot research approach, a … historical perspective enabled the development of the destination's brand positioning strategy to be captured.  …

branding strategy that evolves over time while strategically curating its unique and valued resources. This understanding is … involved in building the branding strategy. Findings This paper presents a model to help destinations focus on how to create … customer journey to depict a destination’s branding strategy, incorporates Barney’s Resource Based Theory ( ) into the process …

/methodology/approach – The paper reviews the profitability of commercial publishers and their plans for expansion in the digital book market, and …‐profit academic publishers will not be solved by simply “going digital”. Practical implications – Librarians need to exclude small … developments in digital book publication from the perspective of a 1997 conference on the “crisis” in academic publishing with …

communicated vision, prioritised objectives and appropriate performance metrics. With any business strategy and investment project …

cost reductions, with the cross‐company corporate strategy often requiring CREM to deliver a significant reduction in the …; Degree of outsourcing of infrastructure management. Therefore, where the corporate strategy centres around cost reduction … the cross‐company corporate strategy, as otherwise the cost targets would have to be restricted to individual cost types …