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The business concept of utilizing the interactive TV

Tsaih, Ray; Chang, Hsin‐lu; Huang, Chiung‐Yu - In: Industrial Management & Data Systems 105 (2005) 5, pp. 613-622

Purpose – This study seeks to explore the possibility of adopting the interactive TV (iTV) as an alternative for the PC at the user‐end and also to explore the corresponding practicability for any firm which wants to play an active role in the commerce associated with the iTV....

Persistent link: https://www.econbiz.de/10014823892

High‐definition Television

Curwen, Peter - In: European Business Review 94 (1994) 1, pp. 17-23

and Japan. Discusses the most recent, ongoing battle, which concerns High‐definition Television (HDTV). The approach taken …

Persistent link: https://www.econbiz.de/10014713462

Television advertising: a consumer viewpoint

Jobber, D. - In: European Journal of Marketing 8 (1974) 2, pp. 158-167

Presents and analyses the results of an explorating study into consumer reactions to television advertising. Assesses …

Persistent link: https://www.econbiz.de/10014725241

The prospects for e‐government on digital television

Gunter, Barrie - In: Aslib Proceedings 56 (2004) 4, pp. 222-223

television may eventually become the platform of choice. Television's wider penetration and familiarity gives it an edge over the … television (DTV). This paper presents a review of early evidence to emerge about DTV services and public opinion from DTV pilots … digital switchover will require a shift in mindset of the television audience as a different paradigm of television use comes …

Persistent link: https://www.econbiz.de/10014671412

Player power: capturing value in the English football supply network

Lonsdale, Chris - In: Supply Chain Management: An International Journal 9 (2004) 5, pp. 383-391

buyer and suppler exchange by analyzing the recent history of the involvement of BSkyB in particular, and television …

Persistent link: https://www.econbiz.de/10015008355

Managing cable TV commercial inventories via program promotion

Aiyer, Jagu; Rajgopal, Jayant - In: Marketing Intelligence & Planning 19 (2001) 1, pp. 45-55

Advertising revenues are the primary source of income for cable television networks and the survival of a network …. Elements of the model are illustrated with data abstracted from an actual cable television network. …

Persistent link: https://www.econbiz.de/10014945783

The television (r)evolution within the multimedia convergence: a strategic reference framework

Rangone, Andrea; Turconi, Alessandro - In: Management Decision 41 (2003) 1, pp. 48-71

The television business, traditionally static and conservative, is undergoing a deep transformation process in the … the television business. These are becoming fuzzier and fuzzier and opportunities for new entrants have been largely … increasing. This article provides an exhaustive review of the ongoing processes changing television and proposes a strategic …

Persistent link: https://www.econbiz.de/10014932350