Showing 1 - 10 of 340
Purpose – The aim of this paper is to draw on the social theory of practice to show scenario thinking as an everyday practice and how the practice could be theorised at the meso‐level. Design/methodology/approach – Counterfactual analysis, scenario analysis and peripheral vision are...
Persistent link: https://www.econbiz.de/10014743136
of open innovation. Design/methodology/approach – Although some pioneering firms realise enormous benefits from outward … open innovation systems. Findings – After detailing the characteristics of external technology exploitation, two … has major implications for research into strategic planning, technology management and open innovation.  …
Persistent link: https://www.econbiz.de/10014932827
Purpose – To encourage top management to recognize the need for adding new value to their organizations and commit to the creation of new internal capabilities for growth via the exploration of their company's strategic frontier. Design/methodology/approach – Explains how the CEO can select...
Persistent link: https://www.econbiz.de/10015016472
Purpose – CEOs facing the challenge of stimulating innovation must select one or more champions to entrust with that … innovation initiative is one of the most important decisions a CEO has to make. But innovation comes in many different varieties …'s appropriate to also ask, “Is a different leadership profile needed for each particular type of innovation?” And also, “How do we …
Persistent link: https://www.econbiz.de/10015016502
Purpose – The purpose of this paper is to consider the threats and potential of Big Data for strategic communication. It explains the concepts of datafication and Big Data and establishes the social and cultural context of Big Data from the way those constructing algorithms superimpose their...
Persistent link: https://www.econbiz.de/10014851408
Corporate real estate (CRE) refers to the land and buildings owned by companies not primarily in the real estate business. Given a large concentration of corporate wealth in real estate and that management is committed to increasing shareholders’ wealth, this paper identifies and discusses...
Persistent link: https://www.econbiz.de/10014851701
The ability of business marketers to monitor, strategically adopt and manage new technologies is an important predictor of long‐term competitiveness. Expanding on recent work this paper develops a framework linking the technical knowledge of a firm’s managers to its ability to gain and hold...
Persistent link: https://www.econbiz.de/10014843333
Purpose – To streamline the process of opportunity recognition and make it more effective by clarifying the meaning of opportunity and making its elements explicit. Design/methodology/approach – Clarifying opportunity is effected by providing a model and illustrating its effectiveness...
Persistent link: https://www.econbiz.de/10014845014
role of strategic versus non‐strategic approaches to encouraging entrepreneurship and innovation in larger, established …
Persistent link: https://www.econbiz.de/10014845047
Purpose – To provide a critical perspective on the robustness of strategic account management (sometimes called key account management) strategies as an approach to managing relationships with large and very large customers. Design/methodology/approach – The paper is based on exploratory...
Persistent link: https://www.econbiz.de/10014845048