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retain market share, customer requirements and expectations should be met and exceeded through product innovation. For … model and points to the importance of product innovation in exceeding customer satisfaction. It further proposes an … attributes and product innovation.  …
Persistent link: https://www.econbiz.de/10014720978
related to incremental and discontinuous innovation. Too often, the term “innovation” is used without an understanding of how … holistic “innovation continuum” to treat innovation as a complex adaptive system (CAS). Design/methodology/approach – A … – The authors determined that an “innovation continuum” can be established through the use of a complex adaptive system. Two …
Persistent link: https://www.econbiz.de/10014721243
The purpose of this paper is to examine some recent developments in the field of new products innovation. As a starting … point, the reader is introduced to a brief history of management, setting innovation in its historic context. Some major … issues facing new products managers are then briefly reviewed, and three recent developments in the innovation literature are …
Persistent link: https://www.econbiz.de/10014887735
An overview of the success/failure literature in new product development points to a long list of critical success factors (CSF), which define what should be done to enhance new product success rates but not how to do it. The net result is failure rates which are marginal improvements on...
Persistent link: https://www.econbiz.de/10014721300
Discusses event pacing (companies reacting to various changes) and time pacing (creating new products/services, etc.) and looks at their differences in detail. Identifies three areas in particular where transition management is crucial. Employs two insets, one on specification trade‐offs, the...
Persistent link: https://www.econbiz.de/10015018275
backgrounds of natural disaster research and entrepreneurship theories and formulates a distinctive conceptual approach to … published in peer-reviewed entrepreneurship journals is provided and focuses on entrepreneurship, natural disasters, and …
Persistent link: https://www.econbiz.de/10014770159
business innovation to stimulate and propel the creativity that remains latent in and around most organizations. Design …/methodology/approach – Veteran “Masterclass” author Brian Leavy believes that collaborative innovation is the new corporate imperative and explains … three revolutionary ideas about business innovation complement each other.  …
Persistent link: https://www.econbiz.de/10015016765
innovation. Ever Rich is a very successful duty-free shop in Taiwan that makes profits by improving airport lobby/terminals and … innovation. The design artifact is based on Herbert Simon’s classical work of Sciences of the Artificial . The design artifact is … also grounded in the theories of customer service life cycle, input-process-output model of strategic entrepreneurship and …
Persistent link: https://www.econbiz.de/10014874037
Purpose – The purpose of this paper is to develop a framework for understanding service design and how service design relates to central concepts within service marketing. Design/methodology/approach – For companies, service design is growing in importance and has become a crucial capability...
Persistent link: https://www.econbiz.de/10014894596
Purpose The emergence of new social media is shifting the market place for business towards virtual market space. In the light of the emerging digital space for new forms of marketing, the traditional servicescape concept is critically examined. This paper aims to show why servicescape concepts...
Persistent link: https://www.econbiz.de/10014906006