the nexus of “public”, “culture” and “global”, questioning whether the increased interest in a specific understanding of … culture actually contributes to the field’s ability to deal with complex and transforming publics in a meaningful manner … prime importance to the concept of culture and contributes little to the understanding of transforming publics. Few scholars …

, a new paradigm for heritage sites has emerged whose values no longer rest entirely on material culture, but on …

Purpose – Culture and cultural heritage are usually included in the general discussions on the construction of social … policy making, not only in the field of culture and monument protection but also in other spheres, taking into account both …

Purpose – To advance the cultural approach to public relations research and practice through linking societal culture … and occupational culture of public relations to the communication practices of practitioners, in the aim of understanding … relations practitioners as agents, or “intermediaries” in the development of culture. Findings – Rather than focus on developing …

link between culture and communication is established via research and this relates to the web as the web is an … increasingly important vehicle for communication. A literature review is undertaken into the variables that impact on both culture … firstly assessing the extent to which it is necessary to take culture into account in designing the web site. Then they need …

Purpose – This paper seeks to focus on the key underpinnings of African culture and its implications for business … backdrop, the paper provides a synoptic view and modal focus of African culture. Covered are the culture's implications for … African culture promotes the principle of reciprocity. In buyer‐seller interaction, respect for the elderly is an important …

conceptual in nature. Perspectives on culture and cultural concepts are discussed and critically reviewed for the question of … application of culture in individual sensemaking of interaction events in a business relationship context, a suitable perspective … on culture is chosen. A conceptual framework consisting of the concepts related to the chosen perspective is developed …