such “off label marketing” practices except under very narrow conditions.  …

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …

heuristic devices. Practitioners extend their use of the marketing mix in developing their strategic process. In this process …

clearly most applicable to particular stages. Some will work for small, medium and large pharmaceuticals, though the way they …

practices. The pharmaceuticals industry represents a unique area for consideration, given ethical and regulatory pressures and …

it as a marketing activity with emphasis on relationship marketing. The paper's approach, however, is to look at account … management from an integrated business process perspective, encompassing marketing and sales as development activities as well …