Fitzsimmons, James A.; Noh, Jeonpyo; Thies, Emil - In: Journal of Business & Industrial Marketing 13 (1998) 4/5, pp. 370-380
The purchase of business services is a growing activity among firms but with little appreciation that the purchase of a service requires a modification of the decision process developed for the purchase of material goods. A taxonomy for purchasing business services is developed to create a...